When it comes to B2B outreach, two giants dominate: cold email and LinkedIn.
Cold Email Pros:
- Scalable
- Easy to automate
- Cost-effective
Cold Email Cons:
- Spam filters
- Lower reply rates if poorly executed
LinkedIn Outreach Pros:
- Warmer approach
- Builds brand visibility
- Higher engagement
LinkedIn Outreach Cons:
- Limited daily actions
- Time-consuming without automation
Best Practice: Use both in a multichannel strategy. Cold emails for volume, LinkedIn for relationship-building.