5 Reasons Why Your B2B Sales Funnel Isn’t Converting (And How to Fix It)

If your funnel is packed but conversions are low, here’s why:

  1. Unqualified Leads – Fix: tighten lead qualification criteria
  2. Poor Follow-Up – Fix: automate email cadences and reminders
  3. Lack of Personalization – Fix: tailor messaging to buyer persona
  4. Misaligned Sales & Marketing – Fix: align goals and KPIs
  5. Outdated Tech Stack – Fix: use modern CRM and sales tools

Optimizing these areas can dramatically boost close rates.